How to write a cold email that gets a reply

Structure, tone, and what to avoid when reaching out to companies.

A cold email to a company that doesn't post jobs can feel daunting. But when done right, it's one of the most effective ways to get noticed. Here's how to write one that gets a reply.

Start with a clear subject line: include your role and a hint of value (e.g. 'Software Engineer — 5 years experience, interested in [Company]'). Keep the email short: 3–4 paragraphs max. Introduce yourself, explain why you're reaching out to them specifically, and end with a clear ask (e.g. 'Would you be open to a short call?').

Avoid generic phrases like 'I'm a hard worker' or 'I'm passionate about your industry.' Be specific: mention a project they've done, a product you admire, or why their company fits your goals. Personalisation shows you've done your homework.

Finally, don't oversell. Be confident but humble. Attach your CV or link to your portfolio. And follow up once after a week if you don't hear back. Many hiring managers are busy — a gentle nudge can make the difference.